{"product_id":"esso-extra-motor-oil-porcelain-enamel-sign-12in","title":"Esso Extra Motor Oil Porcelain Enamel Sign (12in)","description":"\u003ch4 data-start=\"0\" data-end=\"70\"\u003e\u003cstrong data-start=\"5\" data-end=\"68\"\u003eEsso Extra Motor Oil—Premium Protection for Classic Engines\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"71\" data-end=\"735\"\u003eBack in the golden age of \u003cstrong data-start=\"97\" data-end=\"158\"\u003efull-service gas stations and high-performance motor oil,\u003c\/strong\u003e \u003cstrong data-start=\"159\" data-end=\"173\"\u003eEsso Extra\u003c\/strong\u003e was the trusted choice for keeping engines running smoothly. Whether topping off at a roadside Esso station or prepping a car for long highway miles, \u003cstrong data-start=\"324\" data-end=\"348\"\u003eEsso Extra Motor Oil\u003c\/strong\u003e was known for \u003cstrong data-start=\"363\" data-end=\"414\"\u003equality, reliability, and superior lubrication.\u003c\/strong\u003e This \u003cstrong data-start=\"420\" data-end=\"452\"\u003evintage-style porcelain sign\u003c\/strong\u003e is a tribute to that legacy, featuring \u003cstrong data-start=\"492\" data-end=\"609\"\u003ebold Esso branding, classic typography, and a nostalgic design that takes you back to the golden age of motoring.\u003c\/strong\u003e A must-have for collectors of \u003cstrong data-start=\"640\" data-end=\"733\"\u003egas \u0026amp; oil memorabilia, vintage service station signs, and classic automotive advertising.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"737\" data-end=\"817\"\u003e\u003cstrong data-start=\"742\" data-end=\"815\"\u003eRemember when things were built to last? When craftsmanship mattered?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"818\" data-end=\"1064\"\u003eWe do too. That’s why we don’t cut corners. This \u003cstrong data-start=\"867\" data-end=\"910\"\u003eEsso Extra Motor Oil 12” Porcelain Sign\u003c\/strong\u003e is built exactly like the originals—real \u003cstrong data-start=\"952\" data-end=\"983\"\u003ekiln-fired porcelain enamel\u003c\/strong\u003e, layered onto \u003cstrong data-start=\"998\" data-end=\"1026\"\u003e¼-inch heavy-gauge steel\u003c\/strong\u003e for a finish that lasts a lifetime.\u003c\/p\u003e\n\u003ch4 data-start=\"1066\" data-end=\"1116\"\u003e\u003cstrong data-start=\"1071\" data-end=\"1114\"\u003eBuilt Like the Originals—Because It Is.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1117\" data-end=\"1462\"\u003eAfter 15 years as an auctioneer and lifelong collector, I saw firsthand how true craftsmanship was disappearing. Today’s market is flooded with flimsy aluminum and cheap stickers. We bring back the \u003cstrong data-start=\"1315\" data-end=\"1347\"\u003eweight, feel, and durability\u003c\/strong\u003e of true vintage porcelain signs, with \u003cstrong data-start=\"1386\" data-end=\"1460\"\u003ehand-punched mounting holes, thick steel, and a rich, baked-on finish.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"1464\" data-end=\"1488\"\u003e\u003cstrong data-start=\"1469\" data-end=\"1486\"\u003eKey Features:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1489\" data-end=\"1898\"\u003e✔ \u003cstrong data-start=\"1491\" data-end=\"1507\"\u003e12” diameter\u003c\/strong\u003e – Classic size for garages, gas stations, and collections\u003cbr data-start=\"1565\" data-end=\"1568\"\u003e✔ \u003cstrong data-start=\"1570\" data-end=\"1594\"\u003e¼” heavy gauge steel\u003c\/strong\u003e – Thick, durable, and built to last\u003cbr data-start=\"1630\" data-end=\"1633\"\u003e✔ \u003cstrong data-start=\"1635\" data-end=\"1655\"\u003eHand-rolled edge\u003c\/strong\u003e – Just like the originals, for an authentic feel\u003cbr data-start=\"1704\" data-end=\"1707\"\u003e✔ \u003cstrong data-start=\"1709\" data-end=\"1740\"\u003eKiln-fired porcelain enamel\u003c\/strong\u003e – Weatherproof and fade-resistant\u003cbr data-start=\"1774\" data-end=\"1777\"\u003e✔ \u003cstrong data-start=\"1779\" data-end=\"1810\"\u003eHand-punched mounting holes\u003c\/strong\u003e – No pre-drilled factory shortcuts\u003cbr data-start=\"1845\" data-end=\"1848\"\u003e✔ \u003cstrong data-start=\"1850\" data-end=\"1896\"\u003eWeatherproof for indoor or outdoor display\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4 data-start=\"1900\" data-end=\"1935\"\u003e\u003cstrong data-start=\"1905\" data-end=\"1933\"\u003eSatisfaction Guaranteed.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1936\" data-end=\"2127\"\u003eWe’re collectors too, and we know how it feels to be disappointed with a purchase. That’s why we stand behind every sign with a \u003cstrong data-start=\"2064\" data-end=\"2125\"\u003eno-questions-asked return policy—plus, we cover shipping.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Porcelain Advertising","offers":[{"title":"Default Title","offer_id":47052666142889,"sku":"1054-12","price":79.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/7435\/8953\/files\/1054-12_d8fe5b57-2066-4abf-b1f4-caa17375db07.jpg?v=1777594215","url":"https:\/\/retroindustries.com\/products\/esso-extra-motor-oil-porcelain-enamel-sign-12in","provider":"Retro Industries Inc","version":"1.0","type":"link"}