{"product_id":"phillips-ethyl-shield-badge-porcelain-sign","title":"Phillips 66 Ethyl High Octane Porcelain Pump Sign Vintage Die-Cut Metal Highway Shield","description":"\u003ch2 data-end=\"101\" data-start=\"42\"\u003e\n\u003cstrong data-end=\"101\" data-start=\"45\"\u003ePhillips Ethyl Porcelain Die-Cut Highway Shield Sign - \u003c\/strong\u003e\u003cstrong data-end=\"178\" data-start=\"107\"\u003eHigh-Octane Advertising from the Golden Age of the American Highway\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cp data-end=\"555\" data-start=\"180\"\u003e\u003ca title=\"SHOP THE COLLECTION OF VINTAGE AUTHENTIC PHILLIPS 66 GAS AND OIL COLLECTIBLES AND NOSTALGIC PREMIUM PORCELAIN METAL SIGNS AND NEON SIGNS\" href=\"https:\/\/porcelainadvertising.com\/collections\/phillips-66-vintage-neon-porcelain-signs\"\u003e\u003cstrong\u003eThe \u003c\/strong\u003e\u003cstrong data-end=\"203\" data-start=\"185\"\u003ePhillips 66 Collection \u003c\/strong\u003e\u003c\/a\u003eis renowned for their bold colors and frequent use of cut metal shapes like this\u003cstrong data-end=\"203\" data-start=\"185\"\u003e \u003c\/strong\u003eiconic Ethyl shield is a textbook example of early-to-mid-century highway advertising—bold, instantly legible, and engineered to command attention at speed.\u003c\/p\u003e\n\u003cp data-end=\"555\" data-start=\"180\"\u003eWith its unmistakable shield silhouette, radiant Ethyl graphic, and high-contrast color palette, this sign represents a time when fuel branding wasn’t subtle—it was confident, competitive, and built to last.\u003c\/p\u003e\n\u003cp data-end=\"711\" data-start=\"557\"\u003eThis is an \u003cstrong data-end=\"611\" data-start=\"568\"\u003ereal porcelain enamel signs \u003c\/strong\u003efor an authentic quality original petroliana gas \u0026amp; filling station 1940's-1950's reproduction handcrafted using traditional methods and genuine materials for an authentic original feel, because it is. \u003c\/p\u003e\n\u003chr data-end=\"716\" data-start=\"713\"\u003e\n\u003ch3 data-end=\"738\" data-start=\"718\"\u003e\u003cstrong data-end=\"738\" data-start=\"722\"\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"789\" data-start=\"741\"\u003e\n\u003cstrong data-end=\"772\" data-start=\"741\"\u003eKiln-fired porcelain enamel\u003c\/strong\u003e on heavy steel\u003c\/li\u003e\n\u003cli data-end=\"836\" data-start=\"792\"\u003eAuthentic \u003cstrong data-end=\"834\" data-start=\"802\"\u003edie-cut highway shield shape\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"884\" data-start=\"839\"\u003eDeep gloss with fired-in color and graphics\u003c\/li\u003e\n\u003cli data-end=\"916\" data-start=\"887\"\u003eHand-punched mounting holes\u003c\/li\u003e\n\u003cli data-end=\"972\" data-start=\"919\"\u003eSubstantial weight and feel only real porcelain has\u003c\/li\u003e\n\u003cli data-end=\"1002\" data-start=\"975\"\u003eIndoor or outdoor display\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1007\" data-start=\"1004\"\u003e\n\u003ch3 data-end=\"1040\" data-start=\"1009\"\u003e\u003cstrong data-end=\"1040\" data-start=\"1013\"\u003eQuality \u0026amp; Craftsmanship\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1329\" data-start=\"1041\"\u003eReal porcelain enamel isn’t paint—it’s molten glass fused directly to steel at extreme temperatures. Each sign is built through a multi-stage firing process that permanently bonds the enamel layers to the metal, creating the depth, hardness, and richness collectors immediately recognize.\u003c\/p\u003e\n\u003cp data-end=\"1534\" data-start=\"1331\"\u003eThis process is why original porcelain signs from brands like \u003cstrong data-end=\"1434\" data-start=\"1393\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003ePhillips 66\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e survived decades of sun, weather, and real-world use—and why modern shortcuts simply don’t compare.\u003c\/p\u003e\n\u003chr data-end=\"1539\" data-start=\"1536\"\u003e\n\u003ch3 data-end=\"1567\" data-start=\"1541\"\u003e\u003cstrong data-end=\"1567\" data-start=\"1545\"\u003eHistorical Context\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"1859\" data-start=\"1568\"\u003eFrom the 1920s through the 1960s, porcelain signage became the gold standard for roadside advertising. Shield signs like this weren’t decoration—they were \u003cstrong data-end=\"1768\" data-start=\"1723\"\u003esignals of quality, innovation, and trust\u003c\/strong\u003e, designed to elevate a brand above its competitors in an increasingly crowded fuel market.\u003c\/p\u003e\n\u003cp data-end=\"1981\" data-start=\"1861\"\u003eEthyl fuel branding, in particular, represented performance and progress, making these signs especially desirable today.\u003c\/p\u003e\n\u003chr data-end=\"1986\" data-start=\"1983\"\u003e\n\u003ch3 data-end=\"2009\" data-start=\"1988\"\u003e\u003cstrong data-end=\"2009\" data-start=\"1992\"\u003eDisplay \u0026amp; Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2022\" data-start=\"2010\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"2056\" data-start=\"2025\"\u003eGarages and restoration shops\u003c\/li\u003e\n\u003cli data-end=\"2081\" data-start=\"2059\"\u003eAutomotive showrooms\u003c\/li\u003e\n\u003cli data-end=\"2127\" data-start=\"2084\"\u003eBars, diners, and retro commercial spaces\u003c\/li\u003e\n\u003cli data-end=\"2182\" data-start=\"2130\"\u003eCollector walls and petroleum memorabilia displays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2289\" data-start=\"2184\"\u003eThe shield shape adds movement and authority, making this sign feel architectural—not flat or decorative.\u003c\/p\u003e\n\u003chr data-end=\"2294\" data-start=\"2291\"\u003e\n\u003ch3 data-end=\"2326\" data-start=\"2296\"\u003e\u003cstrong data-end=\"2326\" data-start=\"2300\"\u003eSatisfaction Guarantee\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-end=\"2430\" data-start=\"2327\"\u003eIf it’s not exactly what you expected, return it—no questions asked. Full refund, free return shipping.\u003c\/p\u003e","brand":"Kiln-Fired Handcrafted Reproduction","offers":[{"title":"16-Inch","offer_id":47052676694185,"sku":"DC212-16","price":149.99,"currency_code":"USD","in_stock":false},{"title":"24-Inch","offer_id":47052676726953,"sku":"DC212-24","price":249.99,"currency_code":"USD","in_stock":false},{"title":"36-Inch","offer_id":47052676759721,"sku":"DC212-36","price":599.99,"currency_code":"USD","in_stock":false},{"title":"48-Inch","offer_id":47052676792489,"sku":"DC212-48","price":999.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/7435\/8953\/files\/Phillips-66-retro-service-station-orange-high-octane-ethyl-porcelain-metal-shield-pump-plate.jpg?v=1777594225","url":"https:\/\/retroindustries.com\/products\/phillips-ethyl-shield-badge-porcelain-sign","provider":"Retro Industries Inc","version":"1.0","type":"link"}