{"product_id":"reddy-kilowatt-lightning-bolt-man-porcelain-sign","title":"Reddy Kilowatt Die Cut Porcelain Enamel Electricity Mascot Character Shaped Metal Sign","description":"\u003ch2 data-start=\"111\" data-end=\"149\"\u003e\u003cstrong data-start=\"115\" data-end=\"149\"\u003eReddy Kilowatt Die Cut Porcelain Sign Kiln-Fired Original Enamel on Heavy Steel\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"151\" data-end=\"538\"\u003e\u003cstrong\u003eReddy Kilowatt\u003c\/strong\u003e is one of the most recognizable characters ever used in American advertising. Created to personify electricity itself, Reddy appeared everywhere—from power company offices and storefronts to appliances, meters, and educational displays. With his lightning-bolt body, glowing smile, and raised finger, he represented progress, reliability, and the promise of modern living.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"686\"\u003eThis sign captures that energy exactly as it was intended—\u003cstrong\u003e\u003ca href=\"https:\/\/porcelainadvertising.com\/pages\/porcelain-enamel-signs\" title=\"Our porcelain enamel signs are the best and you want to buy them\"\u003ehandcrafted and kiln-fired porcelain enamel signs\u003c\/a\u003e, \u003c\/strong\u003enot a flat metal print or painted novelty.\u003c\/p\u003e\n\u003chr data-start=\"688\" data-end=\"691\"\u003e\n\u003ch2 data-start=\"693\" data-end=\"713\"\u003e\u003cstrong data-start=\"697\" data-end=\"713\"\u003eKey Features of Authentic Reproductions\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"716\" data-end=\"764\"\u003e\n\u003cstrong data-start=\"716\" data-end=\"747\"\u003eKiln-fired porcelain enamel\u003c\/strong\u003e on heavy steel\u003c\/li\u003e\n\u003cli data-start=\"767\" data-end=\"809\"\u003eAuthentic \u003cstrong data-start=\"777\" data-end=\"809\"\u003edie-cut character silhouette\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"812\" data-end=\"861\"\u003eDeep gloss with fired-in color and crisp detail\u003c\/li\u003e\n\u003cli data-start=\"864\" data-end=\"893\"\u003eHand-punched mounting holes\u003c\/li\u003e\n\u003cli data-start=\"896\" data-end=\"949\"\u003eSubstantial weight and feel only real porcelain has\u003c\/li\u003e\n\u003cli data-start=\"952\" data-end=\"979\"\u003eIndoor or outdoor display\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"981\" data-end=\"984\"\u003e\n\u003ch2 data-start=\"986\" data-end=\"1017\"\u003e\u003cstrong data-start=\"990\" data-end=\"1017\"\u003eQuality \u0026amp; Craftsmanship\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1018\" data-end=\"1233\"\u003eReal porcelain enamel is molten glass fused directly to steel at extreme temperatures. Each color layer is fired, cooled, and re-fired to achieve the hardness, depth, and brilliance collectors immediately recognize.\u003c\/p\u003e\n\u003cp data-start=\"1235\" data-end=\"1406\"\u003eThis process is why original Reddy Kilowatt signs survived decades in utility offices and outdoor installations—and why modern painted or printed reproductions fall short.\u003c\/p\u003e\n\u003cp data-start=\"1408\" data-end=\"1518\"\u003ePorcelain enamel isn’t just durable; it has a visual authority that tells you instantly this was made to last.\u003c\/p\u003e\n\u003chr data-start=\"1520\" data-end=\"1523\"\u003e\n\u003ch2 data-start=\"1525\" data-end=\"1551\"\u003e\u003cstrong data-start=\"1529\" data-end=\"1551\"\u003eReddy Kilowatt: The American Icon\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1552\" data-end=\"1837\"\u003eFrom the 1930s through the 1960s, Reddy Kilowatt became the friendly face of electric power across America. Utility companies used porcelain signs like this to build trust, educate the public, and promote the benefits of electrification during a period of massive technological change.\u003c\/p\u003e\n\u003cp data-start=\"1839\" data-end=\"1924\"\u003eThese signs weren’t decoration—they were symbols of innovation, safety, and progress.\u003c\/p\u003e\n\u003chr data-start=\"1926\" data-end=\"1929\"\u003e\n\u003ch2 data-start=\"1931\" data-end=\"1952\"\u003e\u003cstrong data-start=\"1935\" data-end=\"1952\"\u003eHow to Display Your Signs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1953\" data-end=\"1965\"\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1968\" data-end=\"1991\"\u003eGarages and workshops\u003c\/li\u003e\n\u003cli data-start=\"1994\" data-end=\"2020\"\u003eGame rooms and man caves\u003c\/li\u003e\n\u003cli data-start=\"2023\" data-end=\"2075\"\u003eUtility, industrial, and mid-century themed spaces\u003c\/li\u003e\n\u003cli data-start=\"2078\" data-end=\"2117\"\u003eCollector walls and showroom displays\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2119\" data-end=\"2214\"\u003eThe die-cut figure adds movement and personality, making this sign feel alive rather than flat.\u003c\/p\u003e\n\u003chr data-start=\"2216\" data-end=\"2219\"\u003e\n\u003ch2 data-start=\"2221\" data-end=\"2251\"\u003e\u003cstrong data-start=\"2225\" data-end=\"2251\"\u003eSatisfaction Guarantee\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2252\" data-end=\"2355\"\u003eIf it’s not exactly what you expected, return it—no questions asked. Full refund, free return shipping.\u003c\/p\u003e\n\u003ch2 data-start=\"2252\" data-end=\"2355\"\u003e\u003cstrong\u003eWhere To Go Next\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/porcelainadvertising.com\/blogs\/porcelain-neon-reproduction-authority-guide\/reddy-kilowatt-the-electric-icon-who-lit-up-vintage-porcelain-and-neon-sign-history\" title=\"The history of electric mascot and infamous american icon Reddy kilowatt\"\u003e\u003cstrong\u003eReddy Kilowatt: The Electric Icon Who Lit Up America\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/porcelainadvertising.com\/collections\/reddy-kilowatt-electric-servant-vintage-advertising-signs\" title=\"shop our collection of reddy kilowatt signs\"\u003e\u003cstrong\u003eExplore Our Collection of Reddy Kilowatt Vintage Signs\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/porcelainadvertising.com\/blogs\/porcelain-neon-reproduction-authority-guide\/reddy-kilowatt-most-iconic-retro-atomic-age-mascot-who-electrified-american-advertising\" title=\"Why reddy kilowatt is the atomic age number one advertising mascot\"\u003e\u003cstrong\u003eWhy Reddy Kilowatt Is The Most Iconic Atomic Age Advertising Mascot\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kiln-Fired Handcrafted Reproduction","offers":[{"title":"16-Inch","offer_id":47052693373097,"sku":"DC227-16","price":149.99,"currency_code":"USD","in_stock":false},{"title":"24-Inch","offer_id":47052693405865,"sku":"DC227-24","price":249.99,"currency_code":"USD","in_stock":false},{"title":"36-Inch","offer_id":47052693438633,"sku":"DC227-36","price":399.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0736\/7435\/8953\/files\/reddy-kilowatt-die-cut-lightning-bolt-man-porcelain-vintage-metal-sign.jpg?v=1777594238","url":"https:\/\/retroindustries.com\/products\/reddy-kilowatt-lightning-bolt-man-porcelain-sign","provider":"Retro Industries Inc","version":"1.0","type":"link"}